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Building Custom Extensions in Zoho Shift: Cross-App Integration for Developers

More and more businesses want workflows tailored to their needs and, thus, developers are turning to Zoho Shift for a single platform that connects all apps of the Zoho ecosystem. Syncing data, automation, workflows, or heavy business logic - custom extensions in Shift give you all the tools and flexibility. In this particular guide, we are going to lead custom extension building in Zoho Shift and cross-app integration such as with CRM, People, Desk, and Creator. 🔧...

5 Reasons Why Zoho Mail is the Ideal Email Solution for Growing Teams

Collaboration and productivity in the hectic life of expanding business rely on communication. New team members to add, clients to talk to, or day-to-day operations to keep running smoothly -- you require an accessible, secure, and expanding email system. One of the solutions that continues to provide top-notch value for growing teams is Zoho Mail. It is not just an inbox, but a full-fledged business email solution meant to address today's changing requirements of teams—combining professional...

Zoho Consulting Partner Toolkit: Developing & Deploying Custom Solutions

Introduction  In today’s competitive SaaS ecosystem, clients demand CRM solutions that are not only powerful but also customized to their unique workflows. As a Zoho Consulting Partner, your role is to fill that gap with precision, agility, and the right set of tools. This guide walks you through the Consulting Partner Toolkit to help you develop and deploy scalable, custom solutions across Zoho apps—primarily Zoho CRM, Bigin, Zoho Creator, and more.    Step 1: Getting Started as a...

Why Companies Adopting Zoho Mail for Safer and Trusted Communication

In today's fast-paced digital world, effective communication among people is the much-needed backbone of every successful business. Companies are rethinking existing email solutions to cater to the modern demands of data privacy, collaboration, and reliability. Among the upcoming inboxes is Zoho Mail: an encrypted, ad-free, and extremely powerful email solution that soon received much-hailed praise from startups, SMEs, and even large firms. So, why have so many businesses switched to Zoho Mail? Let’s take a look. 1....

Next-Gen Email Marketing: What’s New in Zoho Campaigns for Targeted Client Engagement

Introduction  In the constantly changing world of digital marketing, email is still a strong medium for contacting and converting leads. Yet, as competition picks up and expectations become even more personalized, old-school email marketing approaches might not cut it anymore. That's where Zoho Campaigns comes in with its next-generation capabilities, providing businesses with the latest tools to enhance targeting, engagement, and return on investment.  Zoho Campaigns has added a number of new features customized for marketers who...

How Zoho CRM Is Helping You Earn an Informed Business Decision

In a rapidly moving and competitive business environment, instinct and guesswork are no longer enough. Nowadays, data-driven decision-making is what sustains sustainable growth and smart strategy, but having the data is not enough if one does not know what to do with it.   This is where Zoho CRM steps in.   Zoho CRM is far from being a simple customer database: it is a platform that allows the business to analyze customer data and derive insights from it,...

How to Use Sentiment Analysis and Smart Tagging in the Latest Zoho Desk

Introduction  Customer service has transformed; it's no longer about merely closing tickets, but understanding your customers on a deeper level and becoming more proactive. With the 2025 version update, Zoho Desk announced an upgrade to include both Sentiment Analysis and Smart Tagging which leverage AI to help support teams work more effectively, prioritize properly, and respond faster.These tools allow support staff to analyze customer tone and context in real time, enabling support agents to evaluate not...

Email Marketing Made Simple with Zoho CRM and Campaigns Integration

In a digital world, email marketing is still one of the most sought-after tools to reach out, interact with, and convert a consumer. But the marketing campaigns are not just about catchy subject lines — it is about getting the right person at the right time with the appropriate message.   With these two together, Zoho CRM and Zoho Campaigns create a seamless, intelligent environment to make email marketing, personalization, and measurement easy.   Let's see how they help...

Customer-Centric Business Model: Making CRM Work for You

In today’s business world, the most successful companies aren’t just those with the best products—they are those who put their customers at the center of everything they do. Customer-centricity is no longer a mere buzzword; it is a proven concept for growth, retention, and brand loyalty. At the center of this shift sits CRM technology.  Zoho CRM, among many others, serves as an ideal platform and solution for firms wishing to work truly customer-first. Let us...

Zoho Books Webhooks: Automating Financial Workflows Efficiently

In today’s fast-paced business environment, automating workflows is crucial for accuracy and efficiency. Zoho Books offers webhooks that can help developers automate tasks by notifying external systems in real-time when specific events occur (e.g., invoice creation, payment received).  Here’s a step-by-step guide to setting up and using Zoho Books webhooks effectively.  📝 1️⃣ What is a Webhook in Zoho Books?  A webhook is a user-defined callback URL that gets triggered automatically when a specific event happens in Zoho...

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