How Small Businesses Can Boost Sales with Zoho Bigin (Without the Usual Headaches)
Let’s face it—small business owners wear a lot of hats. One minute you’re the sales manager, the next you’re chasing invoices or figuring out your social media posts for the week.
But here’s the reality: without an easy system to track your sales pipeline, deals begin slipping between the cracks. That’s where Zoho Bigin turns out to be a lifesaver.
Dissimilar to cumbersome CRMs that take weeks to set up and train on, Bigin from Zoho is specifically designed for small teams who need results quickly—without a single bit of clutter.
Most small businesses who attempt a CRM get caught in one of three traps:
- Too Complex: Software such as Salesforce is terrific—for Fortune 500s. For a 5-person company? Too much.
- Too Costly: Monthly subscriptions quickly add up when you are paying per user and feature.
- Too Time-Consuming: You don’t have hours to spend setting up automations or learning a new system.
Zoho Bigin turns the tables.
What Makes Zoho Bigin Different?
- Inexpensive (Plans begin at $7/user/month)
- Built specifically for small teams
- Up and running in less than 30 minutes
- Completely integrated with email, telephony, and web forms
And yes, it’s mobile-first—because business doesn’t just happen at a desk anymore.
5 Real-World Ways to Boost Sales with Zoho Bigin
Let’s get real. Here’s how actual small businesses are using Zoho Bigin to sell smarter, not harder:
- Follow Up on Leads Without SpreadsheetsLeave Excel behind. Bigin logs each lead, conversation, and follow-up in one place automatically. You can define custom deal stages such as:
- Contacted
- Demo Scheduled
- Proposal Sent
- Deal Won
Tip: Include automated reminders so no follow-up slips through the cracks.
- Close Deals AnywhereThe Bigin mobile app allows your team to:
- Log calls immediately
- Add notes following a meeting
- Update deal stages upon exiting a client’s office
- It’s like carrying a sales assistant in your pocket.
- Automate Repetitive TasksYou don’t have to shell out cash for a tech degree to automate:
- Sending follow-up emails
- Assigning leads by region or source
- Updating deal stages when an action is taken
- Imagine it as sales automation, without the headache
- See What’s Working (And What’s Not)With dashboards and reporting built in, you can:
- Monitor your top lead sources
- Know your average deal size and close rate
- Forecast revenue by month or product line
- Data-backed decisions > gut instinct
- Integrate with What You Already UseBigin integrates with:
- Gmail & Outlook
- Zoho Books & Invoice
- WhatsApp, Slack, and more
Regardless of whether you’re a solo founder or a 10-member sales team, it fits perfectly into your stack.
Final Thoughts: Don’t Let Sales Fall Through the Cracks
Success for small businesses is all about being consistent. Zoho Bigin assists you in creating that by making the sloppy, manual stuff easier—so you can close deals and establish relationships.
If you’ve been struggling to keep track of leads, follow-ups, or your pipeline, it might be time to graduate from spreadsheets and try something built for your stage of business.
Ready to give Zoho Bigin a try? Your future self (and your sales figures) will thank you.
